The
particular profession (communication specialist, advertiser) has theVOCATIONAL MONOGRAPHIES
A.
ELEMENTS THAT CHARACTERIZE the PROFESSION
1.
Description of profession
The
particular profession (communication specialist, advertiser) has the
particularity
that it cannot deal with an object only.
In
this work, with regard to the benefit of services of communication, publicity
and organization of events, the object of occupation is absolutely made
dependent on the need of each customer.
When somebody deals with the publicity – communication he offers
benefit of services. Instant of these someone cannot make anything in this space
in order to be materialized an advertising campaign. An advertising company can
have 20 advertisers and every one to have a different object.
“Publicity
is the briefing - information to the wide public for a product or service” The
spectrum of all the energies that a product/service needs to do, so that to
achieve its objectives.
What
aims someone with the communication
a)
Briefing
of public for a product or service
= Brand
Awareness
b)
Creative
of prestige of brand / service =
Brand Image
c) Preference against the competition
= Brand
Preference
d)
Prompt
for trial = Trial
e)
Culture
of conformity =
Loyalty
f)
Reminder
of already known product of/service
= Reminding
Which
are the ways of communication?
Means
of Mass Briefing (M.M.B)
a)
Magazines
b)
Newspapers
c)
Television
d)
Radio
e)
Out
Door (Posters, Shelters of buses, Trolley,
etc.)
f)
Cinema
g)
Internet
Structure
of Advertising Company
a.
Client Service - Service of Customers
Department
of communication between advertising company and advertised customer
·
Client Service Director: Person in charge of handling of all accounts that the company
allocates.
·
Account Director: Responsible
of account
groups.
·
Account Manager: Person in charge for the total output one or more accounts.
·
Account executive: Person in charge for the daily work regarding the service of a concrete
account.
b.
Creative Department
of finding "idea". The idea owes to be adapted in the strategy that
the advertised follows and which is included in the brief that he gives to the
advertising company.
·
Creative Head: Person
in charge for the quality of creative work that the company produces.
·
Creative Director: The
inspirer of a
creative campaign
·
Assistant Creative Director: He supervises and directs the efforts of the department.
·
Copywriter:
Person in charge of writing the texts, slogan and the transubstantiation in
words of the strategic of the communication.
·
Art Director:
Person in charge for the optical and qualitative presentation of the
communication.
c.
Traffic
·
It
is the department that undertakes to organize and to fulfill all the processes of
production of the advertising product. It
is found in narrow contact with the companies of printings, the companies of
production of films and radio messages, attending the company to receive from
the suppliers the better services and the lower possible cost.
d.
Production
With the requirement of each work a lot of and different specialties can
participate. For instance, someone can think the idea but its concretization
depends on other
professionals.
E.g.:
Some customer wants to make a wedding reception in the garden of his house and
we propose to him to create a space for dance. In this case we will direct to a
carpenter to manufacture that.
The
bigger responsibility that the particular work has, is the coordinative role. It
should become very right preparatory work and organization of each object as
well as forecast of unexpected predicaments so that to be absolute and formal in
the time of delivery.
It
is a work that has to do exclusively with the personal contact with the customer
therefore it is supposed that we’ll be absolutely sincere with him. Basic duty
and our origin is the consequence.
The
right timetable. The concretization of our work depends on a lot of factors, for
this it will be planned very well in the timetable.
The
tools we use are, computers, printing machines, our hands and our taste.
Our
job is addressed to all they have a need of projection.
With
regard to the space, the more time we work in our space (Internal space with
very good lighting, clean environment, clean air without noise), but exist also
times where we work in the space that the customer wants (e.g. decoration of
space of a reception, control of printing-house, presentation of a customer in
his space)
Schedule,
unfortunately, does not exist. Even if most companies formally have 8hours,
practically the hours which someone works are more. In no case however is
considered as a very morning work.
Anyone
is not remunerated base of overtimes. It is indeed usual the prim of good
production.
Important
problem of our work is the inconsistency of suppliers. It is a matter that
exposes us to our customers.
Although
New Technology isn’t a part of our work, we cannot work without them.
The
continuous development and change of so much new tendencies and products of
communication and projection compels us to communicate continuously with
professionals of our job as well as to be informed continuously through
exhibitions or any other means of briefing and information.
Our
work is the communication.
It
is not a dangerous work with regard to our bodily integrity. The carelessness
however can create accidents.
Locomotion
takes place very often, proportionally with the base of the customer as well as
his needs.
V.
CONDITIONS TO PLY THE TRADE
1.
Particular characteristics and faculties - interests
Essential
are the imagination and the pleasure of the creation. It is one of the jobs you
can see your idea to be materialized. It is a profession that the creativity
brings results. We believe that the creativity and the thought beyond the
convention bring the difference and that is the cause that you carry away.
We should have a lot of
faculties, and if we do not allocate them, we simply do not be able to
accomplish easy.
In the particular work
is imposed also the possession of many skillfulness. We must manage each work we
do, in a different way, because every man isn’t the same. Main skill is to recognize
the need of the customer in the minimum time and at the smallest cost.
Limit of entry in the
profession doesn’t exist. In our
days however because of the economic problems, there are preferred more the
young persons who have appetite for work and with less experience, despite older
because the second are more expensive.
It is required long
life education. You have to have always farther education. This work requires
from the professional to be a step in front of the customer.
With regard to bodily
resistances and others, there are required robust nerves, and good stomach
(Resistance, Patience and Insistence). Beyond the fight that you give to gain
the customer, you should give also a personal fight to prevail in the space and
to be consolidated. This fight sometime is very difficult.
2.
Educational and other qualifications
In order to practice somebody this profession beyond the special
knowledge (academic) in the sector of publicity, someone can have studied also
something else like as marketing, economically, statistical mathematics and
public relations. A lot of different places of work exist that can cover enough
sectors of knowledge. However in order to acquisition a place in the department
of service of the customers that has also the bigger development, it will be
supposed to have a lot of good education with regard to the marketing and the
public relations.
The
foreigner languages are essential. As more as
somebody can learn so much best is.
More
knowledge which is required is the use of PC and generally the use of New
Technologies and graphic design so that to exist a relative agreement with all
the suppliers.
In
order to work somebody in this work, usually at the duration of his study, he
works as a "cadet" in some company, in order to take an idea as well
as acquaintances. A good CV is an essential factor to find a work for this
particular work.
It
does not need authorization of exercise of profession for this work.
G.
WHAT the PROFESSION OFFERS the
PROFESSIONAL?
1.
Material or other wage
The wage is depended on the place. In our country today most minimum in
the level worker takes around 1.000,00 € – 1.500,00 € (except he is an
employee in enterprise. Therefore depends also on the size of enterprise). In
general lines the advertising employee is one from the good paid employees.
Usually
there exist also prim of productivity or annually bonus, so that a motive of
more and more effective work to be given.
Depending
on the enterprise that someone works can have also other advantages.
2.
Prospects of employment
The sector finds itself in a transient stage of change of structures.
Without
reference to the real economic crisis, the requirements and the needs of
communication have changed radically and our place isn’t satiated with this
work. With regard to the permanence, someone can remain in this space but no
permanently in the same company, if he wants to have a development.
If
someone wants to do this job as a free professional, he can do that but he needs
a lot of money, big experience, very good workforce and ensured initial
clientele.
Somebody
can also work in a Media if he has an experience.
Generally
for this profession is very difficult to have a good future in a small city
where the advertising market is not sufficient.
With
regard to in the future of this profession, it appears to be enough auspicious
if the activities are not static and develop accordingly always with the
advertising needs and if are continuously devised new tendencies of
communication.
The interview took Antigoni Skiada and Anastasia Skandali
A.
Elements that characterize the profession
In
this work they place the electric installation in the buildings. The
responsibilities that has some electrician are the big attention for the life of
persons and the obligations –
duties that he has after he finishes his work. He has to leave the space clean.
This work is separated in 3
stages:1) After the building has been built he has to
pass the pipes. 2) After the
building is plastered, the electrician passes the cables and 3) when
the building has been painted the sockets,
the switches and the electric table have be placed. The types of tools, machines
and materials that someone uses in this work are various.
They are pliers, screwdrivers and drills e.g.
Someone who needs an electric installation or his installation is damaged
must look for an electrician.
2.
Conditions and environment of work
Doing someone this work, has to go to any place,
but most electricians try to have their workplace, the best space for them. The
schedule is rolled. There are overtimes and the wage, for
the overtimes, is extra. Usually the most frequent problem that an electrician
has is about the difficulty with his payment. In this profession they use new
technologies as the PC, because somebody makes electric drawings with that. The
professionals also communicate each other when it is necessary and they come
daily in contact with a lot of world. The work of electrician is dangerous
enough, because he is in danger of electrocution. During the work, take place a
lot of removals. Usually in this profession
does not exist limit of age. Apart from those they cannot work any more.
1. Particular characteristics and
faculties - interests
If someone wants to do this work, he ought to love
this job it, to like to repair electric appliances, to be able to study
electrical drawings, to be skilful in the hands and in the finger, to be
methodical, to be person in charge, to have a good sight and good bodily and
mental health.
C. What offers the profession to the
professional
1. Material
or other recompenses
The monthly wage is roughly 1000 € but there are
extra wages.
2. Prospects
of work
The electrician
believe that the future will be favorable
for his professional, because the object of their job is a very necessary one.
Their employment is permanent ant every one who wants to be a free professional,
can do that. There are also other streets that someone can follow with starting
line this profession. There is par example, the profession of an electrician of
cars or electrician of lifts. Someone can also use the abilities, he gets in
this job, in another job. An electrician can work in any town he wants to live.
Interview
from Anastasia Skandali
Translation
from Antigoni Skiada
A.
Elements that characterize the profession
1.
Description of
the profession.
The
object of her work is the teaching of English language. Her work is addressed by
children of five years up to adult 50 years old.
Because
the work has to be occupied with children the responsibilities are enormous.
When
some one works in tuition center exists schedule mainly afternoon.
For this particular professional it is from
B. Conditions for the exercise of
profession
1.
Particular characteristics and faculties
– skills
Is
required study in the Third degree Education. A lot of seminars and trainings
are required too. Exist also Postgraduate Programs of Study.
C. What the profession offers the
professional?
The
monthly wage is the one that is forecasted by the legislation, depending on the
place that possesses the worker.
If
someone works as free professional or has his own tuition center, there are
different profits.
Are
forecasted good prospects of work for the profession, because of the need of
knowing English language.
Someone
can apart from professor English and while she is graduate of English literature
deal with translations, become interpreter, work in companies. There is the possibility
for this profession to be practiced in any city the worker
decides to live.
Anais Grigoriou
A.
Characteristics
of the profession
Machines
of the latest technology must be used. (computers, leaser, supersonics). Every
now and then owlish communicate with other professionals of the some object, so
that they can better practice their profession. Every day they come in touch
with loads of people. This job is very hazardous in the light of different
infectious diseases.
For
this job, third –degree education and specialization are required. The use of
a foreign language is necessary. Moreover, farther education or training is
useful as well as a permission to
practice the profession.
C. What
this job gives to the employee
There is no salary, no further rewards (bonus) when somebody works as a
freelance nor other profits.
Provides
job offers in this object and in the future. The occupation is permanent. Anyone
can practice this profession as a freelance.
Setting
this job as a start no one can follow another direction just this one. The
necessary qualifications can be used in some other occupation. Furthermore,
somebody in this sector can be promoted or can “evolve”.
Someone
interested can practice this job in the town he wants to live. Nobody can
imagine what is the future going to be concerning this job, but everyone
believes it has many prospects.
The
interview made:
Grigoriou
Alicia
Karounis
Dimitris
Translation
from Kostas Phillipakis
A. ELEMENTS THAT
CHARACTERIZE the PROFESSION
1. Description of the profession
The
responsibilities, that this professional has to have, are to be faithful in everything
he does. Someone will be authentic with anything he makes. Anything must come
from his inside. The customer must be satisfied from the offer of the product.
The professional must be the same.
It
doesn’t exist any method that is applied in this particular profession, but
the professional is inspired by the customer he has facing.
With
regard to the tools that are used in this job, there is the computer for the
Graphic design, but for the Decoration are used the paintbrushes, the paints,
a lot of materials, natural and not. There are used also the hands and
anything else which is useful, according our opinion.
The
object of this work is addressed to anyone e.g. tradesmen, enterprises,
marriages, christenings, shop windows, houses, coffee bars and generally to
anyone who wants to make or to renew his space.
Another element is, that
someone must search continuously for new ideas.
The
New Technologies are essential in this particular profession and mainly the PC.
With this use is easy to draw. Earlier all was become by the hand.
Via
Internet also the works can be extend beyond the village or the city where the
enterprise is situated.
The
particular professional has communication with other professionals who she is
often consulted, particularly more experienced persons.
The
object of this work is such one, that it comes in contact with a lot of other
professionals of different jobs.
It
is not a dangerous work.
Locomotion
takes place very often, because of the place where the work will become and the
materials to be bought.
B.
PRESUPPOSITIONS for the PROFESSION to be practiced
1.
Particular characteristics and Faculties
– Interests
Creativity,
patience, good communication, practical brain, mirth and love in what you make
needs this particular profession.
Limit
of age of entry in the profession and going out of this does not exist.
As
long as you can and have resistances you can work.
Stress
should not be existed for this particular profession. If you live with stress
and fast rhythms you cannot output. Good quality of life Is required. Stress
kills the profession.
Someone can practice this profession in the place where he lives.
Everywhere exists demand for this object. Someone has only to have patience.
The concrete
professional for example left from
The people have put the
aesthetics
(Design
and decoration) for well in their life and it is good for this job.
For
the profession of graphic artist is demanded license to practice the profession.
For the decorator it isn’t.
Knowledge
of psychology, sociology and marketing is even useful.
Study
in the Graphic design someone can do in TECHNICAL COLLEGES of
For
Decorative someone can study in the Faculty of Graphic Arts and Artistic Study
of TECHNICAL COLLEGE of Athens or in the Maximum Faculty of Good Arts. Also
study can become in Professional Lyceums with acquisition of degree of level 2nd
3 and in IEK with diploma of professional training of level 3 +. The diploma of
IEK should be recognized by the state. If study becomes in Centers of Free Study
the diploma should be recognized by the state too.
In
the other advantages we can include the free schedule. It is not a monotonous
work at all, because of the communication with the customers and the different
subject of each order.
As
graphic artist can somebody work in advertising companies, inventive offices,
printing-houses, newspapers, magazines, laboratories of graphic arts, artistic
laboratories, editorial houses, TV, technical offices. As a decorator can
someone work as an executive in offices of studies and manufactures of
decorative works, constructional and commercial companies, chains of commercial
shops, television stations, in the publicity and generally in the space of
spectacle.
For the graphic artist the prospects of employment are very positive and
are also positive the balance in the decoration. With regard to the particular
object of the professional who gave the interview, there will be always offer of
work at her opinion, when all the world will be wedded and
will make christenings or will
have need from change and color in his life. Such a work is naturally
expensive, because it is concretely considered little as very luxury.
Good
prospects exist also in these works, because of the new perception that
dominates henceforth in the decoration and configuration of domestic and labor spaces.
A. Elements that characterize the
profession
Somebody
has the possibility to specialist in any object and in the particular gym take
place KARATE, KICK BOXING, AEROBIC –STEP, PILATE,
POWER YOGA and instruments.
The
responsibility that someone has in this work is to be careful not to wound the practiced, as it happens with empiric trainers e.g. in the sport of karate,
basket and football. It is a work that keeps you continuously in vigilance.
2.
Conditions
of work
The
schedule of work is from
The
conditions of work can be as good as difficult. It depends on the space where
someone works. Many times is required also locomotion because of fighting
action.
The
working place of the particular professional is luminous, with clean air and
health’s environment.
The
problems that the particular professional meets, is because of the bad promotion
of the means of mass communication and misinformation.
Many
times he collaborates also with other professionals from
Study in the Departments of Natural Education and Sports of Universities
of Athens, Aristotelian Thessalonica and its branch of Serres, of
In
If
someone is gym- teacher in school it is remunerated with the wage of public
employee.
The
knowledge of Gym can be used also in training.
This
profession can somebody practice in any city he decides to live.
Another
positive of this work is to be in continuous contact with a lot of world.
Dimitris
Karounis
The
lawyer represents each citizen who has need, in the courts, because he knows the
legislation for working, penal and other subjects.
He
has big responsibility for the right representation of his customer and he
should allocate morals, consequence and honesty.
He
should be informed continuously in order to do better his work, because the laws
change continuously.
Each
lawyer and for each affair follows different methodology.
He
uses in his office PC with which he writes more fast and clearly, he stores his
work etc.
The
environment where he works varies and it can be the place of courts up to his
office or other spaces that should he meet his customer.
The
schedule of his work is impossible to be constant.
The
problems that he meets in his work are mainly the big competition, because of
the big number of lawyers.
Very
often he collaborates with other professionals of also other specialties.
He
comes in contact with a lot of world and he makes a lot of locomotion, mainly
when he has to go to the courts.
He
runs through danger in this work, when the affairs that he undertakes are
difficult.
The
general education, the knowledge of art, the love in the literature, the
knowledge of psychology and the long life education are essential elements for
the configuration of completed personality that is required in the lawyer.
There
is limit of age in order to enter someone into the profession it is the maximum
35 years. He has to take license to practice the profession.
There
are required four years for acquisition of degree and 1,5 years of exercise near
to some lawyer in order to take examinations
the candidate lawyer and after he achieves he will be written in the
registrations of Lawyer's Association of his region.
In
order to open his own office, he would do better to have enough practice in an
other experienced lawyer.
Useful
is for the lawyer to know one or more foreigner languages.
C.
WHAT the PROFESSION OFFERS the
PROFESSIONAL
The
lawyer – free professional does not have monthly wage or benefits. The wage
for each affair is determined by the Lawyer’s Association and is satisfactory.
Generally the future of professional lawyer is erased ominous. There will
be taken measures from the Lawyer's Association of Athens, to become the
conditions of entry in the profession stricter, in order this difficult
situation to be inverted.
Athanasia Dekleri
Vlassia
Michalopoulou
A.
Things that characterize the job
1. Profession’s description
The object of this job is cutting and making hair of all sexes (men’s,
women’s, children’s). The hairdressers can be specialized in the hair’s
cutting, making and coloring techniques. There is great responsibility at the
technical works. The employee must be polite and patience with the clients and
also very careful so as not to make mistakes and always please the clients. An
employee must be organized, polite and he has to have the right technique for
the best results. He uses seizers, brushes, rollers, cutting machines, shampoos,
lacks etc.
2.
Conditions and working environment
The
environment is indoors with clear light, clean etc.
The time table is not always the same and sometimes employees may work
overtime. Finally the salary is up to the employer. Sometimes there are clients
who have too many requests but all of the employees have to deal them politely.
As a result, they and exhausted. Sometimes in big hair dressers modern
technology is used to write down the clients and their appointments. There is
also a hair dressers’ association where employees communicate with other
colleagues to do their job more efficiently. Generally, when somebody does this
job he meets a lot of the people, although the job is not dangerous at all. In
rarely conditions the employee has to move to another place to do this job.
1. Special characteristics and abilities-interests
Creativity, artistic talent and fantasy are needed in this job. Moreover
usually the maximum age for this job is 40 years old. Employees need a
certificate from a hair dresser’s college and they have to attend seminars
while working. Finally, stamina and good health are necessary for the job.
2.
Educational and other typical accomplishments
For this job somebody has to finish a college with specialize in hair
dressing. Also, one at least foreign language, chemistry, psychology and design
knowledge is necessary. Finally, to do this job somebody has to have a license.
1. Material or other rewards
Generally, this job has a future and the work is not a temporary one if
the employees have the trust of their clients. Also, somebody may do this job as
a free professional. Therefore with this profession as a start somebody can also
become a professor at a hair dressing college. There is also a possibility of
promotion and evolution at this profession. Finally, somebody can do this job in
every city he wants and there is a future despite the fact that there are many
people doing this job.
Taken
by Anastasia Skandali
Translation
by Anais Grigoriou